AI TRENDS | Analyst Jukan Says MediaTek Has Likely Secured a Second ASIC Customer, Reportedly Meta

MediaTek has largely confirmed a second ASIC customer beyond Google, and the customer is expected to be Meta, according to supply chain information cited by Citrini analyst Jukan in a post on X. According to Odaily, MediaTek typically does not publicly comment on individual products, customers, or market rumors. The report said Qualcomm appears to currently hold key customers including Meta, Microsoft, and ByteDance, but industry sources believe MediaTek is not at a disadvantage as it continues to deepen cooperation with Google and may secure a second customer. Supply chain sources said that among major cloud service providers, Google is viewed as the most proactive customer in ordering AI data center and ASIC products and in driving generational transitions. The report added that MediaTek has two products codenamed Zebrafish and Humufish, and market information and ASIC industry sources said its participation in the v9-generation Triggerfish is nearly certain. This would mean MediaTek could receive stable revenue contributions from TPU mass production from late 2026 through 2028, and potentially extending to 2029. The report compared this with Qualcomm’s stated 2029 cloud AI revenue target of $15 billion, adding that industry sources see MediaTek reaching a $10 billion level as a matter of time if it holds multiple TPU ASIC orders. Industry attention is also focused on whether MediaTek can secure a second major cloud service provider customer. The report said earlier market information and recent supply chain confirmation indicate MediaTek is still actively working with Meta on ASIC products, likely centered on AI accelerator chips. Meta has recently reached partnerships with Arm and Qualcomm, but the report said those products are aimed at CPUs, with no clearer cooperation disclosed for self-developed AI accelerator chips. IC design industry sources said Meta’s recent cloud AI strategy has been relatively unclear, with internal chip development plans adjusted multiple times and multiple partners sought for CPUs. They added that although Meta previously announced a cooperation plan with Broadcom, supply chain information indicates this has not halted the MediaTek-Meta cooperation plan. The report said MediaTek and Qualcomm have different cloud AI approaches, with MediaTek concentrating resources on ASICs while Qualcomm plans to advance both customized and standardized products across AI accelerators and CPUs.