On May 18, Wuliangye held its first extraordinary shareholders' meeting of 2026. According to Jin10, Wuliangye's Vice Chairman and General Manager, Hua Tao, emphasized the importance of solidifying operational support, actively expanding external markets, and continuously deepening channel communication to stabilize merchant business expectations. Currently, Wuliangye is implementing brand marketing activities such as the World Cup and the 520 Super Fan Festival to boost terminal sales. During the May Day holiday, sales of products like 1618 and 39-degree Wuliangye at banquets increased by over 70%, with overall sales rising nearly 60%. Additionally, internal operations remain stable, with normal functioning in raw grain procurement, packaging supply, liquor production, and product dispatch. The scenic area operations were also stable, with 168,400 tourists received during the May Day holiday, marking a 32.6% year-on-year increase and setting a new record.