OpenAI plans to launch a new pricing scheme for ChatGPT ads and explore other upgrade options. An executive from an organization that has spoken with OpenAI employees and worked with ChatGPT advertisers revealed that OpenAI plans to begin pricing some ChatGPT ads based on whether users click on them, rather than simply based on ad impressions. The executive also stated that OpenAI plans to launch ads designed to guide users to take specific actions (such as purchasing goods or downloading apps), but has not yet provided a specific launch timeline. (TheInformation)