WeChat Updates Guidelines to Prohibit Automated Content Creation

WeChat has updated its 'Public Account Behavior Guidelines' to include a new rule prohibiting non-human automated content creation. According to Foresight News, the new guideline, Article 3.27, specifically bans the use of artificial intelligence for generating, rewriting, splicing, or transporting content, as well as the bulk or continuous publication of content through scripts or program hosting. It also prohibits the dissemination of tutorials, methods, or services related to non-human automated creation. WeChat clarified that AI can be used as an auxiliary tool for tasks such as sentence refinement, error correction, icon generation, and information retrieval. However, the final content must reflect the style, stance, and judgment of a real creator. Violations of these guidelines may result in traffic restrictions, content deletion, or account suspension. A significant number of accounts have already been deleted or banned due to bulk AI-generated content. Previously, on March 10, Xiaohongshu announced measures to combat AI-managed accounts.