Coinbase CEO Brian Armstrong recently stated on David Senra's podcast that the SocialFi feature experiment launched in the Base App last year "wasn't really a success." Armstrong said the feature was initially just an experiment, but the actual results fell short of expectations. Therefore, Coinbase has shifted its product direction, refocusing the Base App on trading functionality and the self-custodied wallet experience, making it more like a "self-custodied version of the Coinbase app." In July 2025, Coinbase relaunched its non-custodial wallet, Coinbase Wallet, as the Base App, positioning it as an on-chain "super app" integrating social, messaging, gaming, and trading. Base team leader Jesse Pollak previously heavily promoted the Creator Coin feature, allowing users to tokenize creator accounts or social content. Users could purchase related tokens by liking or interacting, generating revenue for creators. However, over time, these SocialFi features were gradually reduced. In early 2026, Pollak stated on social media that the app had previously been "too social" and would shift towards a product experience centered on financial functionality. Subsequently, Base also removed the social feed powered by Farcaster. While some creator tokens briefly gained attention, most failed to maintain their value. For example, journalist Nick Shirley's creator token, $thenickshirley, reached a market capitalization of $15 million after Armstrong's promotion, but subsequently plummeted. Armstrong stated that during the SocialFi experiment, some posts generated thousands of dollars in on-chain value, but the overall model has not yet developed into a sustainable product.