Shein is under scrutiny as European Union regulators have launched a comprehensive investigation into the sale of child-like sex dolls on its platform. Bloomberg posted on X, highlighting the potential for significant penalties against the Chinese e-commerce company. The probe follows concerns about the legality and ethical implications of such products being available for purchase. The investigation aims to determine whether Shein has violated EU regulations, which could result in substantial fines if the company is found to be in breach. This development underscores the increasing regulatory pressure on online marketplaces to ensure compliance with international standards.