BLUFF, a next-generation betting and entertainment platform, announced the completion of a $21 million strategic funding round. The round was led by global blockchain investment firm 1kx, with participation from Makers Fund, the founders of Maximum Frequency Ventures and Delphi Ventures, and NBA star and tech investor Tristan Thompson. The BLUFF team members come from leading betting platforms such as Stake, Bet365, William Hill, and Bodog, possessing extensive industry experience. Positioned as a next-generation betting platform with social interaction at its core, the project emphasizes high-speed experience, transparent settlement, verifiable fairness, and user incentive mechanisms. It supports instant registration, real-time settlement, and allows users to directly participate in the platform's ecosystem growth. According to official disclosures, BLUFF attracted over 600,000 registered users before its official launch, with tens of thousands of daily active users, and processed over 125 million bets during its three-month testing phase. The funds raised will be used to advance product development and support the platform's large-scale launch. BLUFF stated that in the future, it will further integrate real-time prediction markets, binary outcome products, and creator-driven community activities on the basis of traditional sports betting, and attract users to migrate from traditional betting platforms to the BLUFF ecosystem through a VIP matching program.