EasyJet Founder Launches EasyBitcoin App to Bring Crypto to the Masses

Billionaire entrepreneur Stelios Haji-Ioannou, founder of budget airline EasyJet, has entered the cryptocurrency market with the launch of EasyBitcoin, a trading app built under a licensing deal with regulated exchange Uphold. The September launch of EasyBitcoin signals his intent to lower barriers for retail investors by cutting fees and offering incentives. Targeting Retail Investors With the “Easy” Model The move extends the “Easy” brand to more than 350 ventures, from gyms and coffee shops to waste disposal. With EasyBitcoin, Haji-Ioannou is positioning his brand against established crypto trading platforms such as Coinbase and Kraken, as well as fintech rivals like Robinhood, Revolut, and PayPal source: https://beincrypto.com/easyjet-founder-stelios-launches-easybitcoin/