New Balance CEO Joe Preston: NYC Marathon Partnership Is Key to Brand

New Balance President and CEO Joe Preston described the company’s long-running partnership with the New York City Marathon as a key part of the brand, according to Bloomberg. More than 300 New Balance associates are in the city for race week, including 200 retail staff at the Javits Center expo, where more than 100,000 visitors are expected over three days. Preston spoke with Romaine Bostick on “The Close” on October 29, 2026.