Binance Wallet to Run Two Nesa (NES) Trading Competition Periods With 587,600 NES in Rewards

According to the announcement from Binance, Binance Wallet will launch a Nesa (NES) trading competition on Binance Alpha, with two promotion periods scheduled for 2026-07-01 13:00 (UTC) to 2026-07-08 13:00 (UTC) and 2026-07-08 13:00 (UTC) to 2026-07-15 13:00 (UTC). Participants will be ranked by total purchase volume of NES during each Promotion Period, and the top 2,260 users by purchase volume will share 587,600 NES tokens equally, or 260 NES per user. The announcement states that only cumulative purchases count toward trading volume for the competition, while selling is excluded. Qualifying trades must be executed via Binance Wallet (Keyless) or Binance Alpha on Binance Wallet, and third-party dApp transactions are excluded. Token bridging transactions are also not eligible, and there is no cap on trading volume per participant. Headings: Ranking Method and Multipliers. Rankings are based on total Effective Trading Volume, calculated from daily effective trading volume across the Promotion Period. Daily Effective Trading Volume equals Actual Trading Volume multiplied by an Early Bird Boost Multiplier that varies by trading day: Day 1 and Day 2 use 2.0x; Day 3 and Day 4 use 1.8x; Day 5 uses 1.5x; Day 6 uses 1.3x; and Day 7 uses 1.0x, with the same schedule applied to both promotion periods using the corresponding UTC windows listed in the announcement. A Rising Trader Boost Multiplier may also apply: eligible “Rising Traders,” defined as users who have won rewards in fewer than 3 previous Binance Wallet Alpha trading competitions as of three days before the start of the Promotion Period, receive a 1.2x boost on actual trading volume subject to a Rising Trader Boost Cap. If both boosts apply, Effective Trading Volume is calculated as Actual Trading Volume multiplied by the Early Bird Boost Multiplier, plus the capped portion multiplied by the Rising Trader Boost. Headings: Reward Timing and Volume Exclusions. Rewards are expected to be made available before 2026-07-29 13:00:00 (UTC), with a 14-day claim window after they become claimable. The announcement also states that effective from 2025-06-17 00:00 (UTC), trading volume generated from Alpha-to-Alpha token pairs will be excluded from the Trading Competition and will not impact competition rankings.