Limitless CEO CJ Hetherington Says Prediction Markets Unlikely to Be Dominated by a Single Platform

Limitless co-founder and CEO CJ Hetherington said he does not expect prediction markets to end up dominated by one platform, arguing the sector is more likely to resemble the offshore perpetual futures market with multiple venues sharing liquidity. According to ChainCatcher, Hetherington said professional market makers and high-frequency traders drive most derivatives trading volume and fee generation, and typically trade across several platforms to arbitrage spreads, which he said tends to fragment liquidity rather than concentrate it with a single winner. He added that Limitless currently has nearly $2 billion in monthly trading volume, with users mainly from the Asia-Pacific region (about 60%) and Europe (about 30%). He said the platform has not yet entered the U.S. market and is still awaiting regulatory approval. Hetherington also said institutional use cases and risk-transfer opportunities in prediction markets could be about 10 times larger than before, and he expects the institutional segment to be much larger than retail.