Figure Technology Solutions' Stock Rises Amid Strategic Shift to Blockchain and AI

Shares of Figure Technology Solutions have experienced a nearly 10% increase over the past month, yet the stock remains undervalued as the company expands beyond its fintech lending origins. According to Cointelegraph, Bernstein has reiterated its “Outperform” rating on Figure (FIGR), setting a price target of $67, which suggests a potential 67% upside from current levels. Bernstein's analysis highlights Figure's strategic transition from a home equity line of credit (HELOC) originator to a comprehensive platform encompassing blockchain infrastructure and AI-driven credit markets. A significant aspect of this transformation is the tokenization of loans, converting them into tradable onchain assets that can settle in real time. Bernstein estimates the market for tokenized credit to be approximately $4 trillion, offering Figure a substantial opportunity beyond traditional HELOC lending. The research note also emphasizes the company's strong momentum, with loan volumes reaching $1.34 billion in April, marking a 108% increase year over year and the second consecutive month surpassing $1 billion. Bernstein anticipates continued growth, projecting total loan volumes to rise to $16.5 billion by 2027 from $8.4 billion in 2025. The $4 trillion addressable market for tokenized credit encompasses various loan categories, including mortgages, auto loans, home equity lines of credit, and small-business loans, areas where Figure is expanding its operations. While tokenized credit is currently a small segment of the broader real-world asset (RWA) market, valued at around $5.5 billion, the gap between current adoption and future growth potential is significant. Other projects are also exploring the integration of credit onchain. Centrifuge, for instance, has expanded its decentralized finance platform to include tokenized credit and US Treasury products on new blockchain networks, aiming to connect institutional-grade assets with DeFi liquidity. Figure has ventured into areas such as auto loans through its Hastra ecosystem, where tokenized credit products are designed to integrate with decentralized finance and broader blockchain markets.