Meta's USDC Payout Pilot Targets Creator Economy Growth

Meta has initiated a USDC creator payout pilot on April 29, focusing on selected creators in Colombia and the Philippines. According to NS3.AI, this move aims to tap into a creator economy that Goldman Sachs valued at approximately $250 billion in 2023. To participate, eligible creators are required to connect a compatible wallet to receive USDC via Meta's payout system on Solana and Polygon networks. The pilot's 10% adoption scenario suggests potential creator payments of $25 billion annually on stablecoin rails today, with projections rising to $48 billion by 2027, based on Goldman's market forecasts. Additionally, a report from the Bank for International Settlements (BIS) estimated around $390 billion in payment-related stablecoin flows by 2025. This positions the pilot as a potentially significant contributor to real-economy stablecoin usage, contingent on increased adoption.