Sam Altman’s Worldcoin Rebrands to World Rolls Out Eye-Scanning ID in Brazil to Combat Online Fraudzil’s 215 Million People

World ID Launches in Brazil Amid Rising Concerns Over Digital Identity

The digital identity project World, previously known as Worldcoin, has expanded its World ID Orb verification services to Brazil, allowing Brazilian users to join its platform starting on 13 November 2024.

With a mission to offer "proof-of-human" verification in the age of rampant artificial intelligence (AI), World’s move into Brazil is part of a broader push to combat AI-driven identity fraud and verify human identities on a large scale.

World App Crosses Major Milestones as Brazil Enters the Fold

World’s app, designed to authenticate users through biometric scans, has reportedly amassed over 16 million users worldwide, with 7.5 million unique identities verified.

Brazil, as a nation of over 215 million people and a growing interest in digital finance, offers a fertile ground for World’s aims.

This addition follows the Orb’s deployments in other countries, including Costa Rica, Poland, and Austria, as World continues to gain traction globally.

World is also expecting to expand its its World ID Orb verification services to Taiwan and Australia.

As World representatives noted, "93% of Brazilians have been victims of identity theft, or know someone who has been impacted."

This significant level of vulnerability among Brazilians aligns with the project’s goals, as the country’s enthusiasm for new tech solutions and relatively open stance towards cryptocurrency foster a promising environment for World’s identity-verification initiatives.

World’s Commitment to Privacy Amid Global Scrutiny

World’s ID verification relies on collecting biometric data—specifically, a unique scan of the user’s eyes.

This has led to questions from regulators around the world, with concerns primarily revolving around privacy and data security.

World has responded by committing to data protection measures and stating that it does not store any sensitive information once verification is complete.

The platform, after scanning and confirming an individual’s identity, assigns a unique World ID without retaining the biometric data.

Despite these reassurances, scrutiny and even bans on the service have emerged in some regions due to worries about privacy.

Can Digital IDs Help Combat AI-Driven Threats?

As AI continues to generate "bad bots," deep fakes, and a surge in online identity theft, can digital IDs offer a robust solution?

According to World, a third of all internet traffic now consists of bots, and this figure is expected to exceed human traffic soon.

World’s co-founder, Sam Altman, sees the World ID as essential for authenticating humanity’s digital presence and differentiating people from bots as AI advances further.

In a recent statement, the company warned,

“AI is creating opportunities for a proliferation of scambots, deep fakes, identity theft, + more online.”

Through its World ID 3.0, the company aims to mitigate the impact of these AI-driven threats by enabling anonymous yet authenticated human verification.

This approach offers a way to discern genuine users in an increasingly bot-populated digital world, an objective that aligns with Altman’s vision of creating a secure online environment that empowers individuals rather than automated entities.

World Chain’s Role in Expanding World’s Ecosystem

Beyond human verification, World has also developed a layer-2 network called World Chain, which is secured on the Ethereum blockchain.

Launched publicly in October 2024, the network partners with several notable entities, including Optimism, Uniswap, Alchemy, and Dune, and supports cross-chain transactions via the Across protocol.

This interoperability enables users to move assets like ETH, wETH, and USDC between platforms, further integrating World’s identity verification services into the broader crypto ecosystem.

With the launch of World ID in Brazil and ongoing partnerships, the project is steadily positioning itself as a leader in digital identity verification amid an era marked by AI-driven threats to personal identity and online security.