Pumpfun’s PUMP Token Sale Set to Raise $600M Across Two Platforms
Pumpfun, the Solana-based memecoin creation platform, is preparing to launch its native utility token, PUMP, through a public sale scheduled for 12 July 2025.
The event will offer 150 billion tokens at $0.004 each — representing 15% of its total supply — and is expected to raise as much as $600 million.
The sale will take place simultaneously on the Pumpfun website and crypto exchange Gate.com, with a 72-hour window or until sold out.
No Cap on Purchase But Minimum Spend Required
According to a now-deleted FAQ page on Gate, the sale will operate on a first-come, first-served basis.
Participants will need to meet a minimum purchase threshold, but there will be no upper buying limit.
The platform noted,
“For individual subscriptions, as long as the quota is sufficient, only a minimum purchase amount is required and there is no upper limit.”
Details on distribution and when trading will begin are expected via official Pumpfun or Gate channels.
Deleted Sale Page Fuels Speculation
Gate’s brief listing of the token sale triggered a wave of social media attention before being abruptly taken down.
The sudden removal raised questions among crypto traders, with many speculating whether the launch timeline might shift.
As of now, Pumpfun has not issued any formal statement clarifying the reason for the deletion.
What Is PUMP and Why Does It Matter?
While the token isn’t needed to use Pumpfun, it will serve as a utility asset within the broader ecosystem.
Perks include eligibility for promotional giveaways and potential future integrations.
Pumpfun, known for its zero-cost, no-code token creation model, lets users mint and trade instantly with no trading taxes, pre-mines, or team reserves — a model that has made it a favourite among memecoin creators.
PUMP is expected to play a key role in unifying user incentives across the platform, which functions using an automated pricing curve and no token taxes.
The fully diluted valuation implied by the sale pricing places the project at $4 billion.
Revenue and User Activity in Sharp Decline
Despite the momentum behind the upcoming launch, Pumpfun’s financial figures suggest a slowdown.
Data from DeFi Llama shows that daily revenue dropped to $533,410 on 6 July — down 92% from its 23 January peak of $7.07 million.
Trading fees also fell to $922,890, marking an 86% decrease.
Monthly figures reveal a similar trend.
In January, the platform saw $137.12 million in total fees and revenue.
By June, that number had dropped to $64.47 million, with revenue accounting for just $39.08 million.
Meanwhile, Dune Analytics reports that over 60% of users have ended up in the red, while fewer than 0.01% of wallet addresses made over $1 million in profits.
Rival Platform LetsBonk Gains Ground
Competition in the memecoin space has intensified, with BONK’s newly launched platform LetsBonk overtaking Pumpfun in tokens created for the first time this month.
Despite Pumpfun being home to viral meme tokens like Fartcoin (FARTCOIN), Peanut the Squirrel (PNUT), Moo Deng and Chill Guy, LetsBonk's rapid rise has added pressure as the Solana meme ecosystem continues to evolve.
Hype Alone Won’t Be Enough
Pumpfun's bold attempt to monetise its memecoin infrastructure through a massive token sale could either solidify its lead or expose deeper cracks.
While PUMP brings a new incentive layer, falling user activity and increased competition signal a shifting tide.
In a market where virality fades fast and loyalty is thin, tokens need more than hype — they need reasons to stay relevant.
Anais
