Adidas Launches $2,500 Solana NFT Trainers for 'Stepn' Move-to-Earn Game

The fitness world takes a leap into the future as Stepn announces an innovative partnership with Adidas, integrating Solana blockchain NFT sneakers into its activity-based earning game. The new Stepn x Adidas Genesis Sneakers collection marks the start of a year-long series of collaborative projects aimed at bridging the physical and digital realms.

Stepn, a leading move-to-earn FitTech app, requires users to own virtual sneaker NFTs to start accruing cryptocurrency rewards through physical activities like walking, jogging, or running. The collaboration was announced Monday and heralds the integration of these exclusive digital assets into a real-world application, embodying what Stepn CEO Shiti Manghani calls a "phygital" partnership.

The pricing of these digital collectibles starts at 10,000 GMT, approximately $2,500, as per the latest figures from CoinGecko. The initial drop of 200 Genesis Sneaker NFTs is scheduled for Wednesday, with further details shared via Stepn's Twitter account. An additional 790 NFTs will be available through a public raffle spanning April 18-21, ensuring broad accessibility.

This partnership reflects a significant shift towards integrating lifestyle rewards with digital technology, offering users a unique way to engage with fitness and fashion simultaneously. While the energy levels of the Genesis Sneakers have not been disclosed, they are expected to offer substantial benefits to users' earning capabilities within the app.

The announcement follows closely on the heels of Stepn's recent $30 million airdrop campaign, enhancing its community engagement and rewarding its user base with substantial digital assets. This strategic move not only strengthens Stepn's market presence but also sets the stage for further innovations in the FitTech and NFT sectors.