US Open Balances Influencer Access With Court Etiquette

According to the BBC, the US Open has accredited about 100 influencers and content creators for the tournament in New York, double last year’s total, prompting debate over how to attract new audiences without disrupting play. During Naomi Osaka’s first-round match on Arthur Ashe Stadium, a group in a hospitality suite used a portable ring light while she was serving, drawing a reprimand from the umpire, and officials later reminded spectators several times to stay quiet. Coco Gauff said the sport can benefit from a new demographic but added that guests should respect tennis etiquette. Osaka said the crowd was unusually noisy during her return match on Thursday and that the interruptions may also have affected her opponent. Daniil Medvedev said he sees “a lot more upside than downside” in efforts to raise tennis’s profile, while Frances Tiafoe praised the diversity of the New York crowd. Jessica Pegula said some of the behavior was disrespectful and that it had become “a little too much this year.” The US Open introduced free fan movement in 2024 and expanded to 15 days a year later, with the week before the singles draw now marketed as “Fan Week.” Tournament chief executive Craig Tiley said the event is trying to reach new audiences through creator credentials, and the United States Tennis Association said it wants fans to enjoy the tournament without interfering with action on court.