Metaplanet is employing high-profile advertising campaigns as its share price remains approximately 25% lower this year. According to NS3.AI, the Japanese Bitcoin treasury firm has recently showcased advertisements on the Las Vegas Sphere and sponsored Bitcoin-focused events in Tokyo, Las Vegas, and Hong Kong. Despite these efforts, Metaplanet's stock is trading at a 36% discount compared to the value of its Bitcoin holdings. Some supporters have expressed criticism regarding the company's spending on these promotional activities.