China Implements New Measures to Regulate Online Financial Marketing

China's central bank, along with seven other departments, has introduced new measures to regulate online financial marketing, prohibiting the promotion of illegal financial activities such as virtual currency issuance and trading. According to NS3.AI, these measures are set to take effect on September 30, 2026. Under the new regulations, only financial institutions and legally authorized third-party internet platforms are permitted to engage in the online marketing of financial products. Additionally, the rules classify illegal foreign exchange margin trading as an illegal financial activity.