Whop Introduces Treasury Yield Product Following Tether Investment

Whop has launched its Treasury yield product on March 25, following a significant investment from Tether in February, which valued the company at $1.6 billion. According to NS3.AI, the product was introduced after Tether's $200 million investment. Steven Schwartz noted that 3% of users engaged with the beta version within a week, despite the absence of a marketing campaign. The product channels funds through a Veda vault on Plasma into Aave lending markets, offering an annual percentage yield (APY) of up to 6%. The investment from Tether will enable Whop to integrate on-platform USDT wallets and payment options.