This week, Louis Vuitton made a noteworthy announcement by establishing its official presence on Discord, a move aimed at enhancing its digital engagement with online communities.

The declaration underscores the luxury fashion house's unwavering commitment to digital innovation, marking another significant milestone in its ongoing journey.

Through this strategic initiative, Louis Vuitton is creating a dedicated platform for its followers, providing them with an opportunity to delve deeper into the Maison's world and nurturing a stronger connection between the brand and its digital community.

Central to this endeavour is the provision of an insider's view into Louis Vuitton's latest offerings, offering glimpses behind the curtain of the fashion world.

Furthermore, community members will enjoy the privilege of engaging in meaningful discussions and sharing their perspectives on diverse subjects related to innovation.

This platform serves as a unique and dynamic space where enthusiasts and experts can convene, fostering a sense of creativity and collaboration.

Simultaneously, Louis Vuitton is embarking on a new phase within its Web3 VIA trajectory, with the introduction of a tailored channel exclusively for VIA community members.

This dedicated space is designed to facilitate direct interaction with the brand, encouraging brainstorming sessions and offering an exclusive digital experience.

When Was Louis Vuitton's First Step Into The Web3 Space?

In June, Louis Vuitton marked its initial foray into the realm of emerging technology with the VIA Treasure Trunk — a captivating addition to the luxury fashion landscape.

For over a century and a half, the iconic LV Trunk has symbolised sophistication and exquisite craftsmanship.

The VIA Treasure Trunks, a limited collection of only a few hundred pieces, serve as digital gateways into the Web3 realm, seamlessly blending the physical and virtual domains.

These highly coveted trunks come with a substantial price tag of $41,000 and are accompanied by a series of digital keys, providing owners access to both the tangible and digital dimensions of this unique experience.

Louis Vuitton extends a warm invitation to fashion connoisseurs, aficionados of innovation, and enthusiasts of digital craftsmanship to join its Discord channel and become part of this exciting digital journey.