Pudgy Penguins will launch a multi-day brand advertising campaign at Sphere, a landmark venue in Las Vegas, during Christmas week. The campaign, scheduled to run from December 24th, includes multiple animated segments and has a total cost of approximately $500,000, within Sphere's standard advertising price range. Reports indicate that Sphere, a large venue renowned for its immersive LED displays, has historically seen only a handful of crypto-related brands advertising there. A Bitcoin-themed display appeared in July of this year, but other cases are relatively rare. This campaign by Pudgy Penguins is seen as a significant step in strengthening its offline brand exposure and reaching a wider audience beyond the crypto community. Pudgy Penguins launched in 2021 on Ethereum, initially gaining popularity with its 8,888 cartoon penguin NFT series. After a change in management, the project has expanded into physical toy retail and the browser-based social game Pudgy World. The project team stated that its business is no longer limited to NFTs but is transforming into a broader consumer brand. (CoinDesk)