Yi He: Talent Density Is the One Thing That Keeps Me Up at Night

Binance Co-CEO Yi He said the biggest risk to Binance's ambition of becoming the world's financial super app is not regulation, competition, or market cycles — it is hiring.Speaking at Binance Online on May 13, Yi He was asked what keeps her up at night about Binance's race to outpace traditional banks and rival exchanges chasing the same vision. Her answer was direct. "If you ask me something that makes me cannot sleep well every night, I feel that's probably about the talent density."She explained the logic of why people, rather than capital or strategy, are the binding constraint. "Binance always keeps hiring. If we can find the right people in our group, we can have more innovation. If we can have more innovation, we definitely can drive the financial future."The mission, she said, is broader than serving sophisticated investors. "This means more people have a better financial service — not just professional investors or institutional users. That includes people like a nanny, people in this world who don't know what money is, who don't know what financial service is."Yi He pointed to Binance's current scale as a foundation rather than a finish line. "In this moment, we cover more than one hundred countries already. We have three hundred million users. If you ask me, is that enough? I think that's just the beginning."She closed with a framing that drew an explicit line between Binance and legacy financial services. "A lot of financial service companies really want to help professional investors. They care about how much they earn. For me, if we can build a platform for the world and let normal people live better, that's our goal."