Bank of America has upgraded its rating for Coinbase to 'buy' as the cryptocurrency exchange takes significant steps to diversify its operations and expand beyond its original focus on cryptocurrency trading and services. This strategic shift indicates that Coinbase is adapting to the evolving financial landscape by exploring new opportunities and revenue streams, which may enhance its long-term growth potential and appeal to investors.
source: https://www.coindesk.com/markets/2026/01/08/bank-of-america-upgrades-coinbase-to-buy-as-exchange-moves-beyond-crypto