Binance Pay Integrates with Brazil’s Pix System, Enabling Instant Crypto-to-Reais Payments

Binance Pay has officially integrated with Pix, Brazil’s national real-time payment system, allowing users to convert cryptocurrency into Brazilian reais (BRL) and complete instant transactions directly through the Binance app. The integration marks a significant development in the adoption of crypto-powered payments in Latin America. Binance Pay Enables Real-Time Crypto Transactions via PixThe new feature allows users in Brazil to select from over 100 supported cryptocurrencies, convert digital assets into BRL, and send payments to individuals or merchants through the Pix infrastructure, widely used across the country. The process is handled seamlessly within the Binance app, offering a familiar and fast payment experience.According to Binance, this is the first integration of Binance Pay with a national payment system, reflecting the exchange’s intent to localize its global offerings in alignment with domestic financial technologies.Pix: Brazil’s Leading Payment NetworkLaunched in 2020 by Brazil’s Central Bank, Pix has become the dominant payment method in the country. Over 174 million individuals and businesses use the platform, facilitating an average of 6 billion transactions monthly. Recent data shows that 76% of Brazil’s population uses Pix—surpassing both debit card and cash usage.By leveraging Pix, Binance Pay enters a highly active and crypto-savvy market. Brazil ranks as the sixth-largest crypto market globally, with 17% of the population holding digital assets. A recent survey by Instituto Locomotiva, commissioned by Binance, revealed that 42% of Brazilian investors own cryptocurrencies—on par with those holding stocks or mutual funds.Leadership Perspective“This marks a revolutionary step forward,” said Richard Teng, CEO of Binance. “Integrating Pix with Binance Pay combines the efficiency of Brazil’s most trusted payment network with our global crypto infrastructure.”Guilherme Nazar, Regional VP of Binance Latin America, added, “This integration demonstrates Binance’s commitment to aligning global products with local user needs.”A Step Toward Global Crypto Payment AdoptionThis development positions Brazil as a proving ground for mainstream crypto utility. By embedding digital assets into existing financial ecosystems, Binance aims to enhance financial inclusion and simplify everyday crypto use for millions.