Ice Cube Says Big3 Is Positioned to Scale

Ice Cube, CEO and co-founder of the Big3 basketball league, said audiences want more basketball in the summer and that the league has helped professionalize three-on-three play. He called basketball globally beloved and said Big3 is well positioned to grow, describing it as the world’s premier professional three-on-three league, Bloomberg reported. He spoke with Romaine Bostick on “The Close” on October 29, 2026.