Kraft Heinz's Philadelphia Cream Cheese To Launch Three New Flavors Tuesday

According to CNBC, Kraft Heinz's Philadelphia cream cheese will release three new flavors on Tuesday as part of a broader effort to reinvest in its legacy brands and win back shoppers. The lineup includes Mike's Hot Honey whipped cream cheese, salted caramel, and a seasonal cranberry orange flavor that will be available for a limited time, while the Mike's Hot Honey version will launch exclusively at Walmart before reaching other retailers in January. Jerome Drolet, Kraft Heinz's president of taste elevation, said the company plans to launch 10 new Philadelphia varieties over the next two years, up from about one or two new flavors a year previously. He said Philadelphia's spending is expected to rise 63% this year compared with 2025, including more research and development support, and that investment in new flavors has quadrupled. Philadelphia accounts for about 62% of U.S. cream cheese sales, according to Euromonitor International. Kraft Heinz shares have fallen 2% since the company announced that its planned split was paused. The company recently increased its turnaround investment to $700 million from $600 million, and CEO Steve Cahillane said earlier this month that about 35% of the portfolio is holding or gaining market share, up from 21% at the end of 2025.