Dyson Enters South Korea Oral Care Market With CameraJet Toothbrush

According to The Korea Herald, Dyson has entered South Korea’s oral care market with CameraJet, an AI-powered toothbrush that uses a built-in camera and targeted liquid jet to combine brushing and interdental cleaning in one device. The British appliance maker unveiled CameraJet in Seoul on Thursday and said the product is designed to clean gaps between teeth that conventional toothbrushes struggle to reach. Rich Bacon, Dyson’s head of new categories, said the device first needs to precisely detect the spaces between teeth in order to clean them properly.