JD Supermarket Reports 15% User Growth in First Half, Plans Four Co-Creation Measures

According to Jin10, JD Supermarket said its revenue grew by double digits in the first half of 2026 and user numbers rose 15% year on year, while more than 10 brands each added over 100 million yuan in sales, more than 100 products each exceeded 10 million yuan in sales, and more than 1,000 products each exceeded 1 million yuan in sales. JD Group Vice President and JD Retail Large Supermarket Business Group President Niu Yinghua said at the event that the company will launch four measures: product co-creation, user co-creation, channel co-creation, and efficiency co-creation.