Lanvin Revenue Falls 17.9% in First Half as Lanvin Group Cuts Stores to 13

Lanvin, operated by China-based Lanvin Group, reported first-half 2026 revenue of 22.92 million euros, down 17.9% from a year earlier, while its global directly operated store count fell to 13, according to Jiemian News. The brand’s gross margin rose 3.8 percentage points to 58.2%, and its contribution margin narrowed to -27.3% from -44.1%. Jiemian News said Lanvin has been in decline for years after a brief rebound in 2021 and 2022, when revenue rose 108% and 64% respectively and topped 100 million euros in 2022. The article said Lanvin Group appointed Peter Copping as artistic director in June 2024, and that his debut and subsequent collections have revisited the brand’s archive and classic aesthetic. Lanvin Group said its second-half priorities include improving store traffic, conversion, sell-through and inventory efficiency, while expanding through selected partnerships and an asset-light model rather than reopening a direct-store expansion. In mainland China, Lanvin now has only its Shanghai BFC Asia flagship store, according to Jiemian News.