STOCKS | Ford Sets 100,000-Unit First-Year Sales Target for $30,000 EV Truck

Ford has set an ambitious target for its new electric truck, aiming for more than 100,000 sales in its first year of production. According to Sina Finance, people familiar with the matter said the sales scale had previously been achieved in the U.S. market only by Tesla. The truck, called the Ford Fathom, is expected to start at about $30,000 and go on sale next year. Ford hopes the model will deliver mass-market sales that its higher-priced electric vehicles have not achieved, and customer orders are set to open early next year. The Fathom will be built on a new in-house platform, and executives said its technology is designed to compete with Tesla and emerging Chinese automakers while matching the price level of mainstream sedans and SUVs.