Kalshi Landed World Cup Sideline Ads at a Steep Discount

Kalshi secured sideline advertising during the World Cup knockout round, putting the prediction-market operator alongside sponsors such as Coca-Cola, Visa and Adidas, according to Bloomberg. The placement was unusual because the tournament was already halfway over and FIFA had already signed an “official prediction markets partner” in ADI Predictstreet, a startup with ties to the Abu Dhabi royal family.