Chow Tai Fook Jewellery Group (1929) said it will accelerate its transformation in FY2027 as it prepares for the group’s 100th anniversary and steps up expansion in mainland China and overseas markets. According to Ming Pao, vice-chairman Sonia Cheng said the group has set FY2030 targets including doubling international business retail value versus FY2026 and expanding its international footprint to more than 100 stores from 63 in FY2026.
As of the end of FY2026, the group had opened eight newly designed high-end image stores in prime mainland China locations, with productivity about 8 to 10 times average same-store sales; stores less than two years old recorded average monthly retail value of about HK$1.6 million, up 57% year on year. Cheng said the group plans to expand this store format in mainland China to 50 by FY2030 from eight currently.
Management said the Hong Kong and Macau market has been strong and it will continue to look for suitable locations to open stores there, while the pace of store closures in mainland China will start to slow in FY2027.
Weatherly