Xiaohongshu Tightens Regulations on Financial Accounts

Xiaohongshu has initiated a regulatory action on financial certification accounts starting June 3. According to Odaily, the platform will only issue financial certifications to institutions holding compliant licenses, and account names must strictly match the actual business scope of the certified entity. Misleading or false information will not be tolerated for obtaining certification marks. In the past week, Xiaohongshu has addressed over 1,500 non-compliant financial accounts and will continue to strengthen its verification mechanisms. The platform plans to conduct regular inspections and take action against existing accounts as needed.