Meta is introducing AI agents for WhatsApp business users to automate customer responses, according to Odaily. This initiative is part of Meta's strategy to commercialize its recent multi-billion-dollar AI investments beyond its core advertising revenue.
The new product, 'Business AI Agents,' has been tested in select markets over recent months and is now being rolled out globally. The tool can automatically respond to customer messages, provide business feedback and data insights, and in some cases, complete sales or schedule appointments without human intervention. This feature will also be extended to Instagram's messaging system in the future.
Meta CEO Mark Zuckerberg stated via video at a product launch in London on Wednesday, "A few years ago, I said that every business would eventually have its own AI agent, just as they have email, websites, and social media accounts today. The pace of this development is even faster than I anticipated."